Provision of the Social Media Service Framework based on the Locality/Sociality Relations

Although the conventional Social Network Services (SNS) provides a solution for internetworking social users to share information and social media contents based on the World Wide Web (WWW), there are additional requirements to support increasing demands of social users with commencing Web 2.0 and Semantic Web technologies. The paper introduces a methodology to provide the Social Media Service Framework (SMSF)(1) in order to overcome the limitations of the traditional SNS services and to support the fundamental semantic web technologies including locality and sociality relationship management, active information and knowledge sharing schemes, digital community management, social user management based on ontology system. Based on the proposed service framework, the paper implements a method to provide a personalized SNS service based on the locality and sociality relations with user relationship, autonomous information and knowledge management based on the ontology schemes. To do so, the paper initially proposes a social messenger and relationship management system for communication and active information sharing respectively.