Online Destination Image Generated by National Tourism Organizations Hosed WeChat Official Accounts

被引：4
|
作者：
Liang, Xinjian [1 ]
Xue, Jiaolong [2 ]
机构：
[1] Chengdu Normal Univ, Sch Tourism Management, Chengdu, Peoples R China
[2] Sun Yat Sen Univ, Business Sch, Guangzhou, Peoples R China
来源：
2021 7TH INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT (ICIM 2021) | 2021年
关键词：
social media; WeChat; destination image; marketing;
D O I：
10.1109/ICIM52229.2021.9417140
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
This study investigates the online image presented in National Tourism Organizations (NTO) generated content in WeChat Official Accounts (WOA). Content analysis was employed and the results showed that several destination image dimensions have been revealed. The current study contributes to the literature by exploring the online destination image attributes generated by national tourism organizations -hosted WOAs.
引用
收藏
页码：140 / 143
页数：4
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