The article aims to show that style as a political problem is one of the conditions of possibility to understand the reactionary ethos of Latin American modernity. The conjecture is that Latin American modernity is a diachronic time that maintains a liberal time in tension with reactionary time, reason enough to suggest that the style of "antimoderns" allows to understand some the problems of Latin American aesthetic-political formation. Therefore, the article is divided into three parts. The first discusses style as an ethical problem, rather than aesthetic or rhetorical. The second postulates the notion of style and its gnostic traits in the Colombian Nicolas Gomez Davila. Finally, the article closes with a discussion of Octavio Paz's style concept to show how an intellectual who defines himself as a liberal can share a reactionary style as a symptom of an epochal ethos.