Examining the influence of cultural and ethical ideology on consumers' perceptions about the ethics of online retailers and its effects on their loyalty

被引:28
|
作者
Aboul-Dahab, Sameh [1 ]
Agag, Gomaa [2 ,3 ]
Abdelmoety, Ziad Hassan [4 ]
机构
[1] Kafrelsheikh Univ, Fac Commerce, Dept Business Adm, Kafrelsheikh City, Egypt
[2] Nottingham Trent Univ, Nottingham Business Sch, Nottingham, England
[3] Univ Sadat City, Sadat City, Menofia, Egypt
[4] Assiut Univ, Fac Commerce, Business Adm Dept, Asyut, Egypt
关键词
E-retailing ethics; Ethical ideologies; Cultural orientation; Loyalty; PURCHASE INTENTIONS; NATIONAL CULTURE; E-COMMERCE; SATISFACTION; ANTECEDENTS; VALUES; TRUST; SCALE; PERSPECTIVE; INTEGRATION;
D O I
10.1016/j.jretconser.2021.102559
中图分类号
F [经济];
学科分类号
02 ;
摘要
The main purpose of this study was to develop and empirically test an integrated model that examines the antecedents and outcomes of consumers perceptions regarding online retailing ethics. A quantitative approach was utilised and the data were collected from 797 consumers. We used AMOS 22.0 for assessing the associations between the latent variables. The results of the analyses revealed that uncertainty avoidance and power distance are a key driver of idealism, while masculinity and individualism are a key predictor of egoism. Idealism was negatively related to consumers perceptions about e-retailing ethics, while egoism had a positive effect. Finally, customers perceptions about e-retailing ethics was positively related to customers loyalty. Implications for practitioners and academics were discussed.
引用
收藏
页数:10
相关论文
共 12 条