Purchase Intention of Microinsurance: By Client Value or Trust?

被引：0

作者：

Djojo, Brata Wibawa ^{[1
]}

Arief, Mts ^{[2
]}

Heriyati, Pantri ^{[3
]}

Krisnamurthi, Bayu ^{[4
,5
]}

机构：

[1] Bina Nusantara Univ, Res Management Program, Jakarta 11480, Indonesia

[2] Kusuma Negara Business Sch STIE Kusuma Negara, Management, Jakarta 13770, Indonesia

[3] Bina Nusantara Univ, Binus Business Sch, Sch Management, Jakarta 11480, Indonesia

[4] Inst Pertanian Bogor, Agr Econ, Bogor 16680, Indonesia

[5] Inst Pertanian Bogor, Bogor 16680, Indonesia

来源：

ADVANCED SCIENCE LETTERS | 2016年 / 22卷 / 12期

关键词：

Customer Value; Trust; Purchase Intention; Microinsurance;

D O I：

10.1166/asl.2016.8133

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

This research is a pre-test research that has a purpose to find out the purchase intention of microinsurance would be triggered by client value or trust and which one would significantly contribute on this relationship. The pre-test research used primary data by spreading the questionnaires to 177 respondents who lived in Jakarta. The analysis method was Component Based Structural Equation Modeling (CB-SEM) or Partial Least Square (PLS) by using WarpPLS software version 3.0. The results were Trust has a significant relationship to Purchase Intention, Client Value has insignificant relationship to Purchase Intention, but if there was Trust, it will increase the Purchase Intention.

引用

页码：4303 / 4307

页数：5

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