The Cadillac Brand Development Strategy Research

被引：0

作者：

Zhang, Xujiao ^{[1
]}

Chen, Lihua ^{[1
]}

机构：

[1] Shanghai Univ Engn Sci, Shanghai 333, Peoples R China

来源：

2013 2ND INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND EDUCATION (ICSSE 2013), PT 3 | 2013年 / 48卷

关键词：

Cadillac; Brand development; Market analysis; Development strategies;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Over the past year, China's luxury car market is developing rapidly. Even though Cadillac has achieved impressive growth, compared to other brands of the luxury car market, the Cadillac market there is still a certain gap. Cadillac brand development strategy study is based, through the analysis of development situation of the Cadillac brand, clearly Cadillac's strengths and brand development issues as well as the opportunities and challenges faced by, combined with the successful experiences in the development of other luxury car brands, Cadillac brand development strategy in the Chinese market.

引用

页码：501 / 505

页数：5