Research on Application of Universities Ideological and Political Education in New Media Environment

With the continuous development and improvement of computer and network technology as the representative of the new media, students use new media with increasing frequency, dramatically changed the lives of students and learning. In the new media have an important impact into the daily lives of students and university students learning and behavior and thinking patterns, new media has brought great convenience to the ideological and political work in universities. Under the influence of the new media environment, ideological and political education not only facing great opportunities, but also faces enormous challenges, the Campus Ideological Educators should fully seize these opportunities and make full use of new media technology good students ideological and political education. The correct treatment of ideological and political education can take effective measures to do a good job of ideological and political education in the new media environment.