IMPLEMENTING AN OLDER INNOVATION: BOARD GAME SIMULATION IN A RETAIL AND MARKETING CHANNELS COURSE

被引：0

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作者：

Forman, Howard ^{[1
]}

机构：

[1] Calif State Univ Fullerton, Fullerton, CA 92634 USA

来源：

PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：73 / 73

页数：1

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[J]. AMERICAN JOURNAL OF PHARMACEUTICAL EDUCATION, 1972, 36 (04) : 571 - +
[2] INJECTING INTEREST AND ENTHUSIASM INTO THE MARKETING-MANAGEMENT COURSE - A SIMULATION GAME APPROACH
LARIC, MV
[J]. JOURNAL OF EXPERIENTIAL LEARNING AND SIMULATION, 1980, 2 (03): : 193 - 203