INFLUENCE OF BRAND TRUST AND AFFECT, PURCHASE AND ATTITUDINAL LOYALTY ON BRAND PERFORMANCE

被引：0
|
作者：
Bakshi, Madhupa [1 ]
Mishra, Prashant [2 ]
机构：
[1] NSHM Coll Management & Technol, Kolkata, India
[2] Indian Inst Management, Kolkata, India
来源：
THRIVING IN A NEW WORLD ECONOMY | 2016年
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：119 / 121
页数：3
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