CO-CREATION AT HIGHER EDUCATION INSTITUTIONS

The present research focuses in the application of Co-creation at higher education institutions, with the objective to apply management tools at the university context. Taking into account that co-creation is born when the stakeholders have an active participation from the initial phase of idea generation to the delivery process, we have been focused in the university environment, considering the student as a value generator at the academic field. In this sense, there were identified and studied several variables that interact during the Co-creation events, such as participation, communication, trust and satisfaction, and the relationship existing among them were identified. The statistical tools applied are mainly the Exploratory Factor Analysis, Confirmatory Factor Analysis and the Structural Equation Modelling, in order to validate the proposed model which includes the variables mentioned previously and theirs interaction with co-creation. The application of co-creation at HEI brings to the university a new way to manage their students, with positive results that evidence the increasing rates in trust and students satisfaction.