Retail Adoption of Internet of Things: Applying TAM model

被引：0
|
作者：
Patil, Kanchan [1 ]
机构：
[1] Symbiosis Int Univ, Symbiosis Ctr Informat Technol, Pune, Maharashtra, India
来源：
2016 INTERNATIONAL CONFERENCE ON COMPUTING, ANALYTICS AND SECURITY TRENDS (CAST) | 2016年
关键词：
IoT; Technology acceptance; Retail industry; Trust; Subjective norm; TECHNOLOGY ACCEPTANCE MODEL; BEHAVIORAL INTENTIONS; USER ACCEPTANCE; ONLINE GAMES; DETERMINANTS; USAGE;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
the purpose of this paper is to identify variables important to the acceptance and use of Internet of things by retail employees and to recommend management strategies for effective IoT integration in the retail stores. This study aims to extend the basic technology acceptance model (TAM) by analyzing the impact of trust, perceived behavior control and subjective norm on employee's attitude and behavioral intention towards adopting IoT in retail environments. Responses from retail employees were used to measure their perception of IoT in terms of usefulness, Ease of Use, trust, attitude towards IoT adoption, perceived behavior control and subjective norm and behavioral intention.
引用
收藏
页码：404 / 409
页数：6
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