REIMAGINING PUBLIC ADDRESS

As a subfield of rhetorical studies, public address has been conservative and defensive from the start in its method, theory, politics, and even subject. Even as there has been an expansion of the subject (i.e., the "text" to be studied), the field has, on the whole, remained skeptical of new methods, all critical theories, and alternative political motives. Because of this, the subfield of public address has remained incredibly white and largely male. If the subfield is to continue to exist and, perhaps, thrive, it is time for a clear change in tack. Public address must open its gates widely to the critical methods and theories that can allow for more diverse knowledge production and reorient the field's political goals. And in a reversal, public address should define itself solely around the study of speeches directed at publics.