New Thinking on Enterprises' Marketing Strategies under New Economic Background

Marketing strategies are an important link by which enterprises take part in market competition and improve their competitive advantages as well as act as thoughts and soul of enterprises' behaviors in competition. In the environment where economic background changes, it is essential for enterprises to change traditional marketing strategies and use the marketing thinking which accords with historical background to guide their behaviors. Based on features of market economy under new economic background, this thesis simply states traditional marketing concepts and analyzes impacts of new economic background on enterprises' marketing. On the basis of this, it proposes several strategies for formulation of enterprises' marketing strategies in future in order to optimize enterprises' marketing plans and enhance their competitive strength.