Dimensions Influencing Consumer Purchase Intention towards Organic Personal Care Products

The demand of organic personal care products (OPCP) is rising as consumers are becoming more health conscious. This study aims to propose various factors that influence the consumer purchase intention towards organic personal care products. The current study employs a systematic review of papers published on consumer behaviour for organic products. To identify the relevant studies, research databases were searched using different keywords. The findings suggest that most of the consumer behaviour studies carried by researchers around the globe in the area of organic products have been on organic food and organic personal care commodities remained an under-researched area. It was also found that most of the studies related to organic products have been conducted mostly in developed nations. The findings further suggest that although OPCP are in existence for more than a decade, but there are limited studies study related to factors influencing purchase intentions for OPCP. So, authors have proposed 08 dimensions influencing OPCP purchase intentions in this paper.