Ways of Promoting the Competitiveness of the Chinese Pharmaceutical Enterprises' Investments in Africa in the Context of Financial Crisis

In the background of financial crisis, countries take varieties of measures including trade protectionism measures to save economics. The tide of trade protectionism arises again. With the implementation of the strategic of "going-out", Chinese pharmaceutical enterprises have made a great progress in Africa. This article mainly analyzes the impact of the global financial crisis on Africa, then analyzes the difficulties of Chinese pharmaceutical enterprises' investments in Africa such as difficulties of communications, competitions and so on, at last puts forward some solutions. We hope that it will be helpful for the Chinese enterprises' investments and global economics' recovery.