THE INVESTIGATION OF THE RELATIONSHIP BETWEEN SUSTAINABLE SUPPLY CHAIN MANAGEMENT AND SUSTAINABLE COMPETITIVE ADVANTAGE ACCORDING TO THE MEDIATING ROLE OF INNOVATION AND SUSTAINABLE PROCESS MANAGEMENT

Goal: The present study examines the mediating role of innovation and sustainable process management on the relationship between sustainable supply chain management and sustainable competitive advantage. Design / Methodology / Approach: The statistical population consists of 20 companies involved in the production of banking equipment. Since the size of the statistical population is very small, structural equations model and partial least squares approach were used to analyze the research data and to test the hypotheses of the research. Results: The results showed that there is a positive and significant relationship between sustainable supply chain management and sustainable competitive advantage. Moreover, it was found that innovation and sustainable process management variables play a mediating and moderating role on the relationship between sustainable supply chain and sustainable competitive advantage. Limitations of the investigation: The most important limitation in this study was the longtime collection of research data. Practical implications: According to the results obtained, organizations should focus on applying the principles of sustainable process management to achieve coordination between the departments and resources of the organization. Originality / Value: It is recommended that organizations emphasize innovative and creative activities to achieve sustainable competitive advantage through sustainable supply chain activities.