Twitter and political communication: the case of the Partido Popular and Podemos in the 2016 general elections

被引：16

作者：

Marin Duenas, Pedro Pablo ^{[1
]}

Simancas Gonzalez, Esther ^{[1
]}

Berzosa Moreno, Alba

机构：

[1] Univ Cadiz, Dept Mkt & Comunicac, Cadiz, Spain

来源：

CUADERNOS INFO | 2019年 / 45期

关键词：

political marketing; political communication; Twitter; cyberpolitics; CAMPAIGN; TWEETS;

D O I：

10.7764/cdi.45.1595

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This paper analyzes how Twitter was used by the five official accounts of the Autonomous Communities with the largest number of followers of the Partido Popular and Podemos during the electoral campaign for the 2016 general elections. Based on the content analysis methodology, 1.845 tweets were analyzed. The results obtained confirm the use of Twitter as a unidirectional tool, without establishing a fluid dialogue between parties and voters. Twitter is used to disseminate information and promote aspects of the electoral campaign.

引用

页码：129 / 144

页数：16

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