The Role of Consumption Type on the "Looking" of Future-Directed Direction A Construal-Level Perspective

被引：0
|
作者：
He, Yun [1 ]
Liang, Shichang [1 ]
Yuan, Meirong [2 ]
Dong, Xuebing [3 ]
机构：
[1] Sun Yat Sen Univ, Sun Yat Sen Business Sch, Guangzhou, Guangdong, Peoples R China
[2] Guangxi Univ Sci Technol, Liuzhou, Peoples R China
[3] Shanghai Univ, Sch Management, Shanghai, Peoples R China
来源：
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION | 2017年
关键词：
future-directed thought; prospection; construal level; visualization; consumption type; SELF; BEHAVIOR; RECOGNITION; PREFERENCES; PRODUCTS; BENEFITS; MESSAGES;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：902 / 905
页数：4
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