How Digital Multifactor Service Model Changed Our Life

被引:1
|
作者
Li, Hong [1 ]
Tong, Rencheng [2 ]
Rutledge, John [3 ]
机构
[1] Univ Calif Berkeley, Sch Informat, Berkeley, CA 94720 USA
[2] Grad Univ Chinese, Acad Sci, Sch Management, Beijing, Peoples R China
[3] Rutledge Capital LLC, Founder &President, Las Vegas, NV USA
关键词
multimedia service; digital multifactor service model; media impact; Internet based service; venture capital (VC);
D O I
10.1109/MINES.2009.40
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
This paper describes why the WIN IN CHINA, a national TV program broadcasted on the China Central Television economic channel (CCTV-2), is so successful and provides a tremendous support for improvements in the Chinese economy. This paper also is a case study analyzes the role that the Internet, telecommunication systems, and other new media factors and the constraints on financial resources for this national Chinese Television project; how the Internet and the telecom extend and strengthen the new media effect on leading economic trends in China.
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页码:5 / +
页数:2
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