Developing a Business Model for a Smart Pedestrian Network Application

This paper examines the field of business models for successfully developing a smartphone application in order to promote walkability in urban environments. Carrying out a review of the literature on the theory of business models, it was revealed that successful business development today should be accompanied by a holistic view of the organization and its relationships with multiple stakeholders at all sides: supply, demand and partners sides. As a result, we propose a suitable framework for creating an effective business model-system architecture for a Smart Pedestrian Network (SPN) application. Due to the complexity and dynamic nature of the SPN domain, it is necessary to adopt an open innovation (OI) approach, where end users-citizens, businesses, application programming interface (API) gateways, system integrators (SI), external service providers, external service developers, well as municipalities-city authorities work together in a co-creation atmosphere.