Use of Social Networks by Secondary Education Centres

With the emergence of social networks, its enormous power as a communication tool has not gone unnoticed by schools, which have ventured, to open profiles, not always with defined objectives. We present a systematic analysis of the use of all the Facebook and Twitter profiles of the centers that teach Secondary Education in a Spanish autonomous community. For this, the frequency of use of the networks have been collected; of the integration of these with the rest of the center's communication; the content of the publications, according to their subject matter, recipients or multimedia elements included; its impact and scope; and, finally, the degree of interaction of the center with the users. The results indicate a huge disparity in the intensity of use, the quality of publications or the function of social networks, being the difference between public and private ownership centers.