Social Influence Effect on Consumers' Intention to Adopt Mobile Banking Services

被引：9
|
作者：
Montero Arruda Filho, Emilio Jose [1 ]
Lobo Nogueira, Aline Cristina [1 ]
Souza da Costa, Everaldo Marcelo [1 ]
机构：
[1] Univ Amazon UNAMA, Business Adm Grad Program PPAD, Av Alcindo Cacela 287, BR-66060902 Belem, Para, Brazil
来源：
INFORMATION SYSTEMS MANAGEMENT | 2022年 / 39卷 / 03期
关键词：
Mobile banking; adoption process; innovation; social influence; perceived risk; PERSONAL INNOVATIVENESS; INFORMATION-TECHNOLOGY; PERCEIVED RISK; USER ACCEPTANCE; INTERNET; MODEL; UTAUT; TAM; ATTITUDES; INDUSTRY;
D O I：
10.1080/10580530.2021.1965678
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This article analyzes how the perception of risk moderates the relationships between social influence and the characteristics of personal innovativeness (PI), perceived utility (PU) and trust, leading to an increase in the adoption process for mobile banking. A quantitative study was developed, using partial least squares SEM. It was identified that social influence is antecedent of PI, PU and trust in the adoption of mobile banking and perceived risk moderates these relations described.
引用
收藏
页码：269 / 285
页数：17
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