Strategic analysis of the Indian agri-food supply chain

Indian agri-food supply chain (AFSC) is highly unorganized in terms of flow of products, funds, and information, resulting in low profitability of farmers. In this paper, we have identified various internal factors (strengths and weaknesses) and external factors (opportunities and threats) of AFSC to make a strategic viewpoint. Based on the identified factors, questionnaire are prepared and circulated among experts from academics and industries to prioritize the identified factors. Further, analytical hierarchy process (AHP) and Fuzzy-AHP methods are used to rank the identified strengths, weaknesses, opportunities and threats factors followed by comparative analysis. The results reveal that agriculture sectors significant contribute in national growth and it is a highest ranked strength. Small farm holding farmers is a major weakness of Indian agriculture system. These factors need to be addressed in designing of Indian AFSC, which has capability to stimulate the growth of overall agriculture sector as well as the nation.