Exploring how online political quizzes boost interest in politics, political news, and political engagement

被引：2
|
作者：
Chen, Gina Masullo [1 ,2 ]
Ng, Yee Man Margaret [3 ,4 ]
Riedl, Martin J. [1 ,2 ,5 ,6 ]
Chen, Victoria Y. [7 ]
机构：
[1] Univ Texas Austin, Sch Journalism, 300 West Dean Keeton St, Austin, TX 78712 USA
[2] Univ Texas Austin, Ctr Media Engagement, Austin, TX 78712 USA
[3] Univ Illinois, Dept Journalism, Champaign, IL USA
[4] Univ Illinois, Dept Comp Sci, Champaign, IL USA
[5] Univ Texas Austin, Technol Informat Policy Inst, Austin, TX 78712 USA
[6] Alexander von Humboldt Inst Internet & Soc, Berlin, Germany
[7] Natl Chung Cheng Univ, Dept Commun, Minxiong, Chiayi, Taiwan
来源：
JOURNAL OF INFORMATION TECHNOLOGY & POLITICS | 2020年 / 17卷 / 01期
关键词：
Political news; political engagement; political participation; online news; INTERACTIVITY; KNOWLEDGE; EXPOSURE; ENTERTAINMENT; PERCEPTION; GAMES;
D O I：
10.1080/19331681.2019.1680475
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This study sought to understand whether people?s exposure to online quiz questions about politics could pique people?s interest in political news and politics. An online experiment (N?=?585) showed support for a mediation model that demonstrated the psychological process by which taking an online political quiz could boost interest in political news and politics. Results showed that exposure to the quiz indirectly increased interest in politics and political news and intention to get politically engaged, mediated through perception of political knowledge. Results are discussed in relation to the benefits of interactivity as an engagement tool for news websites and shed light on how the mere exposure effect operates online.
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页码：33 / 47
页数：15
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