International Marketing Strategic Choice Under the SA8000 International Standards

As more U.S. and European firms outsource production to less developed nations, social, environmental and reputational issues have become more important. SA8000 is a series of behavioral standards that represents a comprehensive and potentially global, corporate social responsibility registration system that provides a standard of socially responsible treatment of workers. This paper explores how SA8000 adoption may impact a firm's international marketing activities and analyzes the requirements of SA8000. The problems of Chinese products encountered in the international market, through the analysis of the marketing strategy Chinese enterprises makes, the author aimed at making Chinese enterprises build correct understanding of the trade barrier-SA8000, with the correct method to expand and occupy the international market, which is important for Chinese enterprises and their products.