Servicescape and shopping value: the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey

被引：17

作者：

Yalinay, Ozge ^{[1
]}

Baxter, Ian W. F. ^{[1
]}

Collinson, Elaine ^{[1
]}

Curran, Ross ^{[2
]}

Gannon, Martin Joseph ^{[3
]}

Lochrie, Sean ^{[1
]}

Taheri, Babak ^{[1
]}

Thompson, Jamie ^{[1
]}

机构：

[1] Heriot Watt Univ, Sch Social Sci, Edinburgh EH4 4AS, Midlothian, Scotland

[2] Abertay Univ, Dundee Business Sch, Bell St, Dundee DD1 1HG, Scotland

[3] Univ Strathclyde, Strathclyde Business Sch, 199 Cathedral St, Glasgow G4 0QU, Lanark, Scotland

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2018年 / 35卷 / 09期

关键词：

Negotiation intention; recreational shopper identity; social shopping orientation; servicescape; BEHAVIORAL INTENTIONS; BARGAINING BEHAVIOR; STORE ENVIRONMENT; CUES; SATISFACTION; LOYALTY; TOURISM; IMPACT; CUSTOMERS; DISCOUNTS;

D O I：

10.1080/10548408.2018.1475277

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper examines the influence of negotiation intention, recreational shopper identity, and social shopping orientation on both servicescape and visitors' overall shopping value in the Istanbul Grand Bazaar, Turkey. We developed and tested a conceptual model using a sample of 300 international visitors to the Bazaar. The results demonstrate that bargaining intention, recreational functions, and social interactions influence servicescape. This implies that, when tourists are motivated by bargain hunting, recreation, and socialisation, their attitude towards the shopping environment is more positive, which subsequently results in increased overall shopping value. Implications for managerial practice are also presented alongside suggestions for future research.

引用

页码：1132 / 1144

页数：13

共 7 条

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