Do consumers buy Fair Trade products because they come from "small producers"?

被引：0

作者：

Daniel, Maud ^{[1
]}

Bricas, Nicolas ^{[2
]}

Sirieix, Lucie ^{[3
]}

机构：

[1] Cirad Supagro Montpellier, 45 Bis,Ave Belle Gabrielle, F-94736 Nogent Sur Marne, France

[2] Cirad UMR Moisa, Montpellier, France

[3] Montpellier Supagro, Montpellier, France

来源：

CAHIERS AGRICULTURES | 2010年 / 19卷

关键词：

consumer behaviour; consumer surveys; fair trade; producers; quality labels;

D O I：

10.1684/agr.2009.0370

中图分类号：

S [农业科学];

学科分类号：

09 ;

摘要：

In this study we explore the links between consumer motives to purchase fair trade products and the two "fair trade" and "small producers" mentions often juxtaposed on the products. Two qualitative and quantitative surveys show that the perceptions of some consumers about these products are less linked to moral and fundamental principles of Fair trade than to the mention of "Small producers" which connotes the supporting of poor producers as well as a product made with care which is tastier and more authentic.

引用

页码：28 / 33

页数：6

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