Why Do Women Endorse Hostile and Benevolent Sexism? The Role of Salient Female Subtypes and Internalization of Sexist Contents

The present research aims to explain women's endorsement of hostile and benevolent sexist beliefs. Based on a convenience sample of N = 92 women in the general public in Germany, Study 1 demonstrated that women endorse hostile sexist beliefs when they do not think about themselves when completing the hostile sexism scale but about non-traditional female subtypes (feminists or career women). In contrast, women were more likely to agree with benevolent sexist beliefs the more they internalize these beliefs and the more they think about traditional subtypes (housewives) while completing the scale. A follow-up experimental study using a convenience sample of N = 123 German women further demonstrated that these results depend on women's identification with the respective subtypes.