Positive and Negative Influences of the Mass Media upon Education

The explosive changes at the global level from the last century, either of an economic nature or at the information level have created the proper field for mass-media to develop, the emergence of internet and implicitly the massive changes at the level of the society or the individual. The involvements of the individuals in the modifications that take place imply a change in the traditional education and the shift to a permanent education which can integrate the formal, informal and nonformal education. Mass-media (media of mass communication) represents the totality of mass information (radio, television, press, internet etc.). Even though mass media had information as a principal function, and especially as the society got more computerized, significant changes in the behavioral manifestations have appeared in the individual experiences regarding the gain of knowledge, the same influences of mass-media refused by some can be accepted with ease by others. If the consumer has the control upon the information, the overwhelming impact of media does not affect him/her in a negative way. (C) 2014 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/).