ADDRESSING SOCIAL PROBLEMS THROUGH SOCIAL ENTERPRISE: THE ROLE OF MARKETING

被引：0
|
作者：
Madill, Judith [1 ]
机构：
[1] Univ Ottawa, Ottawa, ON K1N 6N5, Canada
来源：
PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
NONPROFIT ORGANIZATIONS; ENTREPRENEURSHIP;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The paper shows that in pursuing the double bottom line of social transformation and financial self sufficiency, social enterprises represent interesting organizations that are neither exclusively 'non profit' nor 'for profit'. The paper develops research propositions focusing on how social and commercial marketing practices and approaches are viewed and utilized in social enterprises.
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页码：119 / 123
页数：5
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