Quality-contingent pricing for network marketing firm

被引：0
|
作者：
Li, L [1 ]
Wang, H [1 ]
Yang, WS [1 ]
Cai, SQ [1 ]
机构：
[1] Huazhong Univ Sci & Technol, Sch Management, Wuhan 430074, Peoples R China
来源：
PROCEEDINGS OF THE 2004 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS 1 AND 2 | 2004年
关键词：
network marketing firm; QCP (quality-contingent pricing); decision analysis;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
It is crucial important for a network marketing firm how to signal product quality effectively due to quality uncertainty and information asymmetry. This paper indicates that QCP will signal quality information effectively. Then a model of optimal 2-part QCP is established, and the strategies of QCP are analyzed. The results are help for network marketing firm in the formulation of pricing strategies in electronic markets.
引用
收藏
页码：1426 / 1431
页数：6
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