AND DISADVANTAGES OF PERFORMANCE MEASURES ON THE EXAMPLE OF FMCG COMPANY

被引：0
|
作者：
Cermak, Karel [1 ]
机构：
[1] Vysoka Skola Ekon, CR-13067 Prague, Czech Republic
来源：
MEZINARODNI VEDECKA KONFERENCE: HRADECKE EKONOMICKE DNY 2013 - EKONOMICKY ROZVOJ A MANAGEMENT REGIONU, , DIL I | 2013年
关键词：
measurement; financial performance measures; non-financial performance measures; Balanced Scorecard;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper is focusing on analysis of advantages and disadvantages of different performance measures based on current development of economic environment. Financial measures that are the most common measures used do suffice to cover all aspects of company's business. Thus they are being complemented and replaced by non-financial measures. Balanced Scorecard concept is described as the most common concept in this paper. This concept is showed in practice on the example of company for FMCG field that is called in this article as FMCG, a.s.
引用
收藏
页码：95 / 100
页数：6
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