Issues and Countermeasures of Online Group-Purchasing in China

被引：0
|
作者：
Liao Gen-Wei [1 ]
机构：
[1] East China Univ Polit Sci & Law, Coll Criminal Justice, Shanghai 200042, Peoples R China
来源：
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT AND SOCIAL SCIENCE | 2014年 / 6卷
关键词：
online group-purchasing; marketing model; supervising and management system; internet security;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
With the rapid development of online group-purchasing in China, thousands of group-purchasing websites have established in recent years. It brings huge convenience for people's daily life. However, the emerging issues and problems that the ratio of closured group-purchasing website to the opening is high, the number of the disputes relevant to group-purchasing is increasing, and the privacy of consumers is difficult to protect for, hinder the development of online group-purchasing. The unclear marketing model, the indifference to internet security, the blocked channels of remedies for breach of contract, and the imperfect supervising and management system, may be the reasons behind that. In order to develop and improve the online group-purchasing, the confidence of customers to online group-purchasing should be fostered, the marketing model of online group-purchasing should be innovated, the laws and regulations related to online group-purchasing should be perfected, and the security technologies about online group-purchasing should be improved.
引用
收藏
页码：78 / 82
页数：5
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