Defaults and Donations: Evidence from a Field Experiment

被引：33
|
作者：
Altmann, Steffen [1 ]
Falk, Armin [2 ,3 ]
Heidhues, Paul [4 ]
Jayaraman, Rajshri [5 ,6 ]
Teirlinck, Marrit [5 ,7 ]
机构：
[1] Univ Copenhagen, Copenhagen, Denmark
[2] Inst Behav & Inequal, Bonn, Germany
[3] Univ Bonn, Bonn, Germany
[4] Dusseldorf Inst Competit Econ, Dusseldorf, Germany
[5] ESMT Berlin, Berlin, Germany
[6] Univ Toronto, Toronto, ON, Canada
[7] Humboldt Univ, Berlin, Germany
来源：
REVIEW OF ECONOMICS AND STATISTICS | 2019年 / 101卷 / 05期
关键词：
IMPACT; SCALE; ASK;
D O I：
10.1162/rest_a_00774
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We study the effects of defaults on charitable giving in a large-scale field experiment on an online fundraising platform. We exogenously vary default options along two choice dimensions: the charitable donation decision and the "co-donation" decision regarding how much to contribute to supporting the platform. We document a strong effect of defaults on individual behavior but nevertheless find that aggregate donation levels are unaffected by defaults. In contrast, co-donations increase in the default amount. We complement our experimental results with a structural model that investigates whether personalizing defaults based on individuals' donation histories can increase donation revenues.
引用
收藏
页码：808 / 826
页数：19
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