AFFECT AND THE FRAMING EFFECT WITHIN INDIVIDUALS OVER TIME: RISK TAKING IN A DYNAMIC INVESTMENT SIMULATION

被引：49
|
作者：
Seo, Myeong-Gu [1 ]
Goldfarb, Brent [1 ]
Barret, Lisa Feldman [2 ]
机构：
[1] Univ Maryland, Robert H Smith Sch Business, College Pk, MD 20742 USA
[2] Boston Coll, Affect Sci Lab, Chestnut Hill, MA 02167 USA
来源：
ACADEMY OF MANAGEMENT JOURNAL | 2010年 / 53卷 / 02期
关键词：
PROSPECT-THEORY; POSITIVE AFFECT; STRATEGIC PERSISTENCE; VALENCE FOCUS; CORE AFFECT; MOOD; EMOTIONS; DECISION; PSYCHOLOGY; INFORMATION;
D O I：
10.5465/AMJ.2010.49389383
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
We examined the role of affect (pleasant or unpleasant feelings) and decision frames (gains or losses) in risk taking in a 20-day stock investment simulation in which 101 participants rated their current feelings while making investment decisions. As predicted, affect attenuated the relationships between decision frames and risk taking. After experiencing losses, individuals made more risky choices, in keeping with the framing effect. However, this tendency decreased and/or disappeared when loss was simultaneously experienced with either pleasant or unpleasant feelings. Similarly, individuals' tendency to avoid risk after experiencing gains disappeared or even reversed when they simultaneously experienced pleasant feelings.
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页码：411 / 431
页数：21
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