TOURISM SUSTAINABILITY BASELINE IN LOW-INCOME AND LOW-POPULATION MUNICIPALITIES OF COLOMBIA

Tourism has positioned itself as a primary service in the generation of employment and foreign exchange in Colombia, nevertheless, its degree of sustainability is unrecognized, particularly in non-traditional tourist destinations. During 2018 and 2019, a baseline that provides aggregate information from 18 departments in the country was developed through a set of indicators that evaluate the performance of municipalities with low population and income, through the 5 pillars of sustainable tourism (wto, 2013). The results show an overall low-intermediate assessment (2.36/5). Improvement is required and support should be considered to monitor and compare subsequent performance in governance, competitiveness, human capital, social inclusion and heritage sustainability. Possible timely action strategies are indicated from the international literature for the sustainable development of local tourism.