THE EFFECT OF GOVERNMENT POLICY ON TOBACCO ADVERTISING STRATEGIES

被引：3

作者：

Elliott, Caroline ^{[1
]}

Wei, Yingqi ^{[2
]}

Lenton, Pamela ^{[3
]}

机构：

[1] Univ Lancaster, Management Sch, Dept Econ, Lancaster LA1 4YX, England

[2] Univ York, York Management Sch, York YO10 5DD, N Yorkshire, England

[3] Univ Sheffield, Dept Econ, Sheffield S1 4DT, S Yorkshire, England

来源：

BULLETIN OF ECONOMIC RESEARCH | 2010年 / 62卷 / 03期

关键词：

advertising; competition; legislation; tobacco; C32; I18; L66; M37; UNIT-ROOT TESTS; OIL-PRICE SHOCK; EMPIRICAL-ANALYSIS; GREAT CRASH; PANEL-DATA; CIGARETTE; ADDICTION; INTEGRATION; INDUSTRY; MARKET;

D O I：

10.1111/j.1467-8586.2009.00319.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper contributes to the very limited literature examining the factors determining tobacco companies' advertising strategies. The paper explores whether firms in the UK tobacco market significantly changed their advertising expenditure in the face of proposed changes to the UK and European Commission tobacco advertising legislation. The results suggest that changes in legislation have little impact on firms' advertising strategies for existing brands, but that legislative changes impact upon product launch dates. Our results also offer some information on the nature of firm interdependencies in the UK tobacco industry.

引用

页码：243 / 258

页数：16

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