Distinctions as embodied experiences

Why and how individuals experience (or notice) something(1) is a relevant issue from many perspectives (psychological, philosophical, biological, etc). Even from an economic perspective this phenomenon (i.e. the emergence of distinctions) is at the core of decision-making processes in consumers, producers, and agents in general. This paper uses an evolutionary perspective in order to offer a plausible explanation - a model -for how distinctions emerge, showing that the phenomenon in question can be a self-recursive second order cybernetic case of approaches bridging the gap between phenomenology and modern cognition, namely neurophenomenology, and in line with those linking semiotic philosophy to cybernetics, namely cybersemiotics. Particularly, the model presented here could be classified under the realm of evolutionary neurophenomenological cybersemiotics, which refers to the scrutiny of human experience through modern cognition and Darwinian evolution using a cybernetic understanding of Peircean semiotics.