Discovering Web usage patterns by mining cross-transaction association rules

被引:0
|
作者
Chen, J [1 ]
Yin, J [1 ]
Tung, AKH [1 ]
Liu, B [1 ]
机构
[1] Zhongshan Univ, Dept Comp Sci, Guangzhou 510275, Peoples R China
关键词
Web usage mining; usage patterns; association rules; cross-transaction; frequent closed pageviews sets;
D O I
暂无
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Web Usage Mining is the application of data mining techniques to large Web log databases in order to extract usage patterns. However, most of the previous studies on usage patterns discovery just focus on mining intra-transaction associations, i.e., the associations among items within the same user transaction. A cross-transaction association rule describes the association relationships among different user transactions. In this paper, the closure property of frequent itemsets is used to mining cross-transaction association rules from web log databases. An approach and algorithmic framework beads on it is designed and analyzed.
引用
收藏
页码:2655 / 2660
页数:6
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