CUSTOMER RELATIONSHIP MANAGEMENT IN A HIGHER EDUCATION CONTEXT

被引：0
|
作者：
Holifield, Phil [1 ]
机构：
[1] Univ Cent Lancashire, Preston PR1 2HE, Lancs, England
来源：
7TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE (INTED2013) | 2013年
关键词：
Customer Relationship Management; CRM; JISC; BCE; Higher Education;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
This paper is a case study of the experiences of the University of Central Lancashire in implementing a Customer Relationship Management system for work with its business-based partners. The paper outlines types of partner and how the University organises itself to engage with them, the key drivers towards CRM, and the effect on processes and resources. Consideration of Social CRM as a potential next step or alternative way of interacting with partners is considered.
引用
收藏
页码：2197 / 2203
页数：7
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