Research on Chinese Medicine Enterprises Official Micro-blog

被引：0
|
作者：
Zhang Dan [1 ]
机构：
[1] Beijing Univ Chinese Med, Sch Management, Beijing 100029, Peoples R China
来源：
PROCEEDINGS OF THE 23RD INTERNATIONAL BUSINESS ANNUAL CONFERENCE (2016), BKS ONE AND TWO | 2016年
关键词：
Official micro-blog; Chinese medicine enterprises; Brand;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In recent years, the new media has developed rapidly, showing its strong vitality, which greatly affects people's work and life style. Micro-blog as a platform to affect the group, sale of goods and consumer spending has been one of the mainstream marketing channels. Chinese medicine enterprise is bound to grasp the opportunity to brand promotion and increase its influence. In this paper, through the study of foreign and domestic micro Po marketing and the Chinese medicine enterprise official micro-blog data for the qualitative and quantitative analysis, summarizes the status of the Chinese medicine enterprise official micro-blog operation for contributing Chinese enterprise micro-blog operation and brand promotion.
引用
收藏
页码：195 / 199
页数：5
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