Innovation Strategy of Retailer: From the View of Global Value Chains

被引：3
|
作者：
Hu, Yongquan [1 ]
Jiang, Huifang [1 ]
机构：
[1] Zhejiang Gongshang Univ, Modern Commerce Res Ctr, Hangzhou 310018, Peoples R China
来源：
2009 6TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1 AND 2 | 2009年
关键词：
retailer; global value chains; business strategy; innovation; innovation strategy; GLOBALIZATION;
D O I：
10.1109/ICISE.2009.1338
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Retailing running to high value-added-end is a more visible trend, which attracts lots of attention from researchers or practitioners. This paper tries to explain this with the theory of Global Value Chains(GVCs). After literature review on GVCs and innovation strategy, this paper analyzes the global value chains of 7-11, IKEA, Wal-Mart and PPR separately. Then some comparisons is done to analyze the respective characteristics of the global value chain model of the four from ten angles, so as to build retailer's innovation strategy on GVCs. As a result, some advices are given to Chinese retailers for their developing.
引用
收藏
页码：429 / +
页数：2
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