Cross-cultural code-switching: The psychological challenges of adapting behavior in foreign cultural interactions

Previous research on cultural adaptation has focused on the challenges and outcomes associated with long-term adaptation to a foreign culture. Little has focused on the dynamics of cultural adaptation within single interactions, which are the building blocks of these long-term patterns. I fill this gap by introducing the concept of cross-cultural code-switching and providing an account of the psychological challenges people face in successfully adapting their behavior in foreign cultural interactions.