SOCIO-ECONOMIC PREREQUISITES OF STRATEGIC DEVELOPMENT OF EDUCATIONAL INSTITUTIONS

The purpose of the article is to substantiate the impact of socio-economic prerequisites on the strategic development of educational institutions at different levels. The theoretical significance of the article is that based on the understanding of the works of Ukrainian and foreign scientists, the authors' own experience in the strategic management of educational institutions of different levels it was characterized socio-economic prerequisites of strategic development of educational institutions in the context of external (environmental) and internal (institutional) lenses of analysis; the competitive advantages of the strategic orientation of educational institutions are presented; the principles of strategic development of educational institutions are theoretically substantiated; the theory of stakeholders in the context of development strategies of studied institutions is characterized; the factor of competition in the market of educational services and the related need for marketing orientation of educational institutions is substantiated; the influence of the factor of digitalization of society on the strategic development of educational institutions is substantiated; the necessity of using materiality analysis in the process of strategic development is characterized; based on the criteria of importance to external stakeholders and the importance of the business and its internal stakeholders, models of strategic development of educational institutions are substantiated, their features, strengths and weaknesses, risks and effects of their implementation are characterized. The practical significance of the article is that the authors have selected and adapted a number of methods of strategic development of educational institutions in the context of socio-economic prerequisites; strategic tasks of institution development in the context of further digitalization of society are revealed. It is substantiated that in the process of strategic development of educational institutions it is expedient to adhere to certain principles, which will enable the adequacy of such development to modern socio-economic realities. Such principles are the principle of positioning, synergy, integration, technological development, involvement, optimality. In the process of strategic development of the educational institution it is advisable to use a number of methods (SWOT-analysis, PEST-analysis, benchmarking, road map), "As is and to be", strategic and foresight sessions, which will allow comprehensive consideration of socio-economic prerequisites of institution development, which should be considered in the context of external (environmental) and internal (institutional) lenses of the analysis. Taking into account criteria "importance to external stakeholders" and "importance to the business and its internal stakeholders" and creating a materiality matrix allowed to substantiate four models of strategic development of educational institutions (bureaucratic, business-oriented, communication and partnership), to characterize their features, strengths and weaknesses, risks and effects of their implementation.