The Exploration and Study of Marketing Management Strategy in Electricity Enterprise

被引：0
|
作者：
Yang, Yumei [1 ]
机构：
[1] Shanghai Municipal Elect Power Co, Shanghai 200540, Peoples R China
来源：
2008 CHINA INTERNATIONAL CONFERENCE ON ELECTRICITY DISTRIBUTION, VOLS 1 AND 2 | 2009年
关键词：
electricity marketing; electricity enterprise management; electricity market;
D O I：
暂无
中图分类号：
TE [石油、天然气工业]; TK [能源与动力工程];
学科分类号：
0807 ; 0820 ;
摘要：
Starting from the guideline of marketing management in electricity enterprises, this paper describes comprehensively how to expand electricity market in the strategy aspect and the necessity to improve the marketing management level. In the new situation, this paper has deeply explored and researched the implementing procedure of electricity marketing strategy, submitted special solution to improve the implementation of electricity marketing strategy.
引用
收藏
页码：866 / 874
页数：9
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