Shopping online and online design

Many steps have been taken in recent years to bring production processes closer to customer needs. This trend of mass customisation is best characterised by the emergence of online configurators which help to eliminate barriers between production and market needs. This study involved 82 participants who interacted with an online configurator for interior design products. Participants were administered two tests to measure their prospective memory abilities. After interacting with the product configurator, the participants were asked to rate aspects of the configurator - level of satisfaction, extent to which they had been able to satisfactorily conclude the configuration process, as well as their willingness to buy the product they created. The results show that prospective memory is relevant in relation to the degree of satisfaction with the interaction experience. The results also seem to suggest that prospective memory is involved in the successful completion of the configuration process and in the level of willingness to purchase the configured product.