Challenge Accepted: Why Women Play Fantasy Football

被引：15

作者：

Dwyer, Brendan ^{[1
]}

Lupinek, Josh M. ^{[2
]}

Achen, Rebecca M. ^{[3
]}

机构：

[1] Virginia Commonwealth Univ, Richmond, VA 23284 USA

[2] Univ Alaska Fairbanks, Fairbanks, AK USA

[3] Illinois State Univ, Normal, IL 61761 USA

来源：

JOURNAL OF SPORT MANAGEMENT | 2018年 / 32卷 / 04期

关键词：

consumer behavior; fantasy sport; mixed methods design; motivation; CUTOFF CRITERIA; SPORT; GENDER; SCALE; FANS; INVOLVEMENT; MOTIVATION; LOYALTY;

D O I：

10.1123/jsm.2017-0313

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Women represent the fastest growing demographic for the fantasy sports industry, making up approximately 38% of fantasy football participants. To help understand this growth, this study was an attempt to explore why women play fantasy football. Themes and statements derived from qualitative data collected through open-ended survey responses and face-to-face interviews were tested on two samples of female fantasy football participants. In all, 450 unique individuals were studied, and five distinct motive factors were uncovered: Challenge, Enjoy, Enhance, Socialize, and Connect. The first three dimensions mirror the motives of male participants, and the other two are unique to women. While the factors were correlated, the results provide evidence that the factors impact different outcomes associated with the activity.

引用

页码：376 / 388

页数：13

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