SELLING AND PURCHASING OVER THE INTERNET - E-COMMERCE MARKET IN EUROPE

被引：0

作者：

Ptak, Aleksandra ^{[1
]}

Scherer, Magdalena ^{[1
]}

Lis, Tomasz ^{[1
]}

机构：

[1] Czestochowa Tech Univ, Fac Management, Dept Engn Management, Czestochowa, Poland

来源：

KNOWLEDGE FOR MARKET USE 2017: PEOPLE IN ECONOMICS - DECISIONS, BEHAVIOR AND NORMATIVE MODELS | 2017年

关键词：

E-commerce; online shopping; Europe; Internet;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Online shopping is today a common form of purchasing goods and services. Increasingly, owners of traditional shops decide to implement e-commerce tools and platforms to increase sales, reach new customers, strengthen their position on the market etc. According to statistics, in 2015, almost 70% of the European Internet users made purchases over the Internet. The aim of this article is to provide general information on e-commerce, the current state of the B2C e-commerce market in Europe and to present the main problems of selling and purchasing online. The article also presents and results of research conducted on a group of Polish consumers on their interest and state of knowledge about online shopping as well as their purchasing preferences.

引用

页码：1162 / 1173

页数：12

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