Needs versus technology - the challenge to design third-generation mobile applications

被引：18
|
作者：
Gerstheimer, O
Lupp, C
机构：
来源：
JOURNAL OF BUSINESS RESEARCH | 2004年 / 57卷 / 12期
关键词：
system design; mobile business; need orientation; innovation; maieutic; telecommunication;
D O I：
10.1016/S0148-2963(02)00430-7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The development of third-generation mobile (3G) services and applications is shaped by fascination with technical feasibility. Useful applications and profitable business models can only be designed by focussing on the users' needs. Up to now, practical methods that take account of customer needs in the strategic product development are missing. In this paper, we outline the "system design" approach with the potential to analyze the possibilities and requirements for a system of mobile communication. The methods used in the early phase of the research and development process can lead innovative, need-oriented and therefore market-oriented product and service concepts for 3G. (C) 2002 Elsevier Inc. All rights reserved.
引用
收藏
页码：1409 / 1415
页数：7
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