The psycho-linguistic embodiment of parental ethnotheories: A new avenue to understanding cultural processes in parental reasoning

A linguistic discourse analysis of the study of parental ethnotheories is proposed in this paper. It is argued that not only are ideas about parenting informed by the cultural environment, but the ways ideas are formulated in language itself can be understood as expressing cultural codes. In order to identify these cultural codes, we analysed interviews with mothers from independent and interdependent cultural contexts and looked for specific differences in the content and linguistic markers found in these personal narratives. We studied interviews with mothers from: two typically independent cultural communities (middle-class mothers from Los Angeles, USA, and Berlin, Germany); one typical interdependent cultural community (West African Nso farmers); and a cultural community that is believed to combine independent and interdependent orientations (middle-class urban Nso). The styles and analysis enabled us to discover the cultural embodiment of ethnotheories in terms of characteristic linguistic markers associated with independent and interdependent parenting environments. The close association between style and content in the narratives sheds further light on children's early socialization environments.